LinkedIn Image Sizes & Dimensions 2026

Pro Tip: LinkedIn displays profile pictures as circles. Center your face or logo to avoid important elements being cropped. Use high-quality headshots with professional lighting.

Pro Tip: Your banner is prime real estate for personal branding. Use it to showcase your expertise, industry, or professional passion. Keep key elements centered to ensure visibility across devices.

Pro Tip: Landscape is the most popular format for LinkedIn posts. This ratio maximizes visibility in the feed while providing space for impactful visuals. Works great for infographics and data visualizations.

Pro Tip: Square images work great for profile-style content, quotes, and simple graphics. They're also easy to repurpose from Instagram content while maintaining quality.

Pro Tip: Portrait images take up more vertical space in the feed, increasing visibility and scroll-stopping power. Great for mobile viewers, which make up 60%+ of LinkedIn traffic.

Pro Tip: Carousel posts get 2-3x more engagement than single images. Perfect for step-by-step guides, before/after comparisons, or telling a story. Add a clear CTA on the last slide.

Pro Tip: Your company logo appears next to every post and in search results. Use your primary logo with sufficient padding, as LinkedIn crops it into a circle. Ensure it's recognizable at small sizes.

Pro Tip: Use the cover image to highlight your brand's mission, values, or latest campaign. Update seasonally or for major company milestones to keep your page fresh and engaging.

Pro Tip: LinkedIn articles (formerly "Pulse") allow long-form content. Use compelling header images that reflect your article topic. This image shows in feed previews and can significantly boost click-through rates.

Pro Tip: LinkedIn newsletters appear in subscribers' inboxes and feeds. Create a consistent header design that reinforces your brand identity across all newsletter editions.

Pro Tip: Event covers should clearly communicate what, when, and where. Include your brand logo, event title, and date. Use eye-catching visuals to encourage registrations.

Pro Tip: PDF carousels get amazing engagement on LinkedIn. Perfect for whitepapers, reports, and slide decks. LinkedIn converts each page to a swipeable image, making content highly shareable without leaving the platform.